MomProof: test your idea on real buyers, with a team of research consultants on LinkedIn

MomProof - mom-proof your idea, and meet the people who would buy it MomProof runs Mom Test customer interviews for founders. It finds the real professionals who would buy what you are building, reaches them through a team of MomProof research consultants on LinkedIn, on your behalf and in your name, interviews the ones who accept, and reports what they actually said - validated, refuted or mixed, with the quotes behind it. Your own LinkedIn is never connected unless you choose to. Founders use it two ways: to find out whether an idea is real before building it, and to get in front of their first customers and meet the ones who lean in. Two ways people use it

Figuring something out. Whether the problem is real, what people do about it today, and how the space actually works - before you build.

Looking for your first customers. Get in front of people who would actually use it, and meet the ones who lean in.

How it works

Describe your idea, or paste your website link and we read it for you.

We map the buyer personas, find real matching professionals on LinkedIn, and show you the pool before anything is sent.

You review and approve the list, and set up the short brief: your goal, who you are, and how the conversations should go.

A MomProof research consultant, a real person on their own real LinkedIn profile, reaches them on your behalf and in your name, at human pace, and runs a Mom Test interview in the conversation. An assistant drafts, the consultant reads every reply, and anyone can ask for you directly. Or connect your own LinkedIn, if you want it sent in your own name from your own profile.

You get the verdict per hypothesis with the quotes behind it, and the people who want a call, with their times, email or phone when they offer them.

This is not mass outreach. It is low volume and high precision: 15 to 20 invites a day with working-hours pacing, a public study link that spends no invite quota at all, and a pause button that stops everything. Pricing 49 USD per campaign, everything included: up to three buyer personas, outbound by a research consultant on your behalf (or from your own connected account, optional), the public study link, and a synthesized verdict. Any incentive you offer participants is paid by you, directly to them - none of it passes through MomProof. QuestionsWhy "Mom Proof"?It is named for The Mom Test, Rob Fitzpatrick's book on customer conversations: ask people about their life and their past behavior, never "would you use this?", and even your mom cannot flatter you into building the wrong thing. Every question our agent asks follows that discipline - so the answers you get are mom-proof.Is this only for B2B ideas?It is for any idea whose buyer has a LinkedIn profile: B2B, prosumer tools, anything sold to professionals - founders, HR heads, doctors, designers, agency owners. Pure mass-consumer ideas are the one thing we are honestly wrong for, because LinkedIn cannot find "everyone who snacks". If that is your market, a panel is a better tool and we will say so.How do people apply through my study link?Every study gets a public page you can share anywhere - as a LinkedIn post published from your own account, in communities, or by referral. Applicants leave their LinkedIn profile URL; we read the public profile once, check it against your buyer personas, and only the people who genuinely match get interviewed, right on the page. No connection requests, no messages to their inbox - so this channel spends none of your invite quota.Is this real people or synthetic personas?Real people, on both sides. We search LinkedIn for profiles that match your buyer personas, you approve the list, and a MomProof research consultant, a real employee on their own real LinkedIn profile, invites them on your behalf and in your name and interviews the ones who accept. An assistant drafts, the consultant reads every reply. Every quote in your report is from a named conversation you can open and read.Do I have to connect my LinkedIn? Could it get restricted?No. By default nothing of yours is connected: the messages go out from a MomProof research consultant's own account, so your LinkedIn is never at risk. If you would rather it went out in your own name from your own profile, you can connect your own through a hosted session, we never see your password, sending stays at 15 to 20 invites a day with human pacing and working hours, and you can pause everything with one click. And the study link channel spends no invites at all.What do the incentives cost?Whatever you decide, including zero. If you offer participants a thank-you amount, you pay them directly and we track who is owed. None of it passes through us and none of it is our margin.How long does a campaign take?Most campaigns produce their first completed interviews within a week and a readable verdict inside two to three weeks. The limiting factor is invite acceptance, which is why the report shows you the funnel live - and why the study link exists as a second door.What if the verdict is bad?Then you just saved months. A refuted hypothesis with ten real quotes behind it is the cheapest lesson in product. You keep every conversation and every contact who said "show me when it exists".