MomProof runs Mom Test customer interviews for founders. It finds the real professionals who would buy what you are building, reaches them from your own LinkedIn account, interviews the ones who accept, and reports what they actually said - validated, refuted or mixed, with the quotes behind it. Founders use it two ways: to find out whether an idea is real before building it, and to get in front of their first customers and meet the ones who lean in.
This is not mass outreach. It is low volume and high precision: 15 to 20 invites a day with working-hours pacing, a public study link that spends no invite quota at all, and a pause button that stops everything.
49 USD per campaign, everything included: up to three buyer personas, up to three team accounts, outbound from your own LinkedIn plus the public study link, and a synthesized verdict. Any incentive you offer participants is paid by you, directly to them - none of it passes through MomProof.
It is named for The Mom Test, Rob Fitzpatrick's book on customer conversations: ask people about their life and their past behavior, never "would you use this?", and even your mom cannot flatter you into building the wrong thing. Every question our agent asks follows that discipline - so the answers you get are mom-proof.
It is for any idea whose buyer has a LinkedIn profile: B2B, prosumer tools, anything sold to professionals - founders, HR heads, doctors, designers, agency owners. Pure mass-consumer ideas are the one thing we are honestly wrong for, because LinkedIn cannot find "everyone who snacks". If that is your market, a panel is a better tool and we will say so.
Every study gets a public page you can share anywhere - as a LinkedIn post published from your own account, in communities, or by referral. Applicants leave their LinkedIn profile URL; we read the public profile once, check it against your buyer personas, and only the people who genuinely match get interviewed, right on the page. No connection requests, no messages to their inbox - so this channel spends none of your invite quota.
Real people. The agent searches LinkedIn for profiles that match your buyer personas, invites them from your account, and interviews the ones who accept. Every quote in your report is from a named conversation you can open and read.
The agent sends 15 to 20 invites a day with human pacing and working-hours sending, well inside normal usage. You connect through a hosted session, we never see your password, and you can pause everything with one click. And the study link channel spends no invites at all.
Whatever you decide, including zero. If you offer participants a thank-you amount, you pay them directly and we track who is owed. None of it passes through us and none of it is our margin.
Most campaigns produce their first completed interviews within a week and a readable verdict inside two to three weeks. The limiting factor is invite acceptance, which is why the report shows you the funnel live - and why the study link exists as a second door.
Then you just saved months. A refuted hypothesis with ten real quotes behind it is the cheapest lesson in product. You keep every conversation and every contact who said "show me when it exists".