MomProof is customer discovery, run for you. It is not a lead list: you get real people to talk to. Describe what you are building. We find the right people on LinkedIn, run the conversations, and send you what they said, plus meetings with the ones who lean in. Made for finding first customers, for customer research, and for building a research panel. Free to start, no account needed for the first read.
One round, bought once, priced by how many people we reach - Rs 10 a person. Three named sizes: Testing the waters, Rs 2,500, up to 250 people, usually 20 to 35 conversations and 5 to 10 meetings set up with B2B buyers. Finding first customers, Rs 5,000, up to 500 people, usually 35 to 65 conversations and 10 to 20 meetings. The whole market, Rs 7,000, up to 700 people, usually 50 to 90 conversations and 15 to 30 meetings. Everything included; every extra 100 people is Rs 1,000, up to 700. The first read is free. What they said, in their own words, comes with every round. Any thank-you you offer participants is paid by you, directly to them; none of it passes through MomProof. The counts are estimates: a stranger has to accept, and then choose to answer.
It is named for The Mom Test, Rob Fitzpatrick's book on customer conversations: ask people about their life and their past behavior, never "would you use this?", and even your mom cannot flatter you into building the wrong thing. Every question our agent asks follows that discipline - so the answers you get are mom-proof.
It is for any idea whose buyer has a LinkedIn profile: B2B, prosumer tools, anything sold to professionals - founders, HR heads, doctors, designers, agency owners. Pure mass-consumer ideas are the one thing we are honestly wrong for, because LinkedIn cannot find "everyone who snacks". If that is your market, a panel is a better tool and we will say so.
Every study gets a public page you can share anywhere - as a LinkedIn post published from your own account, in communities, or by referral. Applicants leave their LinkedIn profile URL; we read the public profile once, check it against your buyer personas, and only the people who genuinely match get interviewed, right on the page. No connection requests, no messages to their inbox - so this channel spends none of your invite quota.
Real people, on both sides. We search LinkedIn for profiles that match your buyer personas, you approve the list, and a MomProof research consultant, a real employee on their own real LinkedIn profile, invites them on your behalf and in your name and interviews the ones who accept. An assistant drafts, the consultant reads every reply. Every quote in your report is from a named conversation you can open and read.
No. By default nothing of yours is connected: the messages go out from a MomProof research consultant's own account, so your LinkedIn is never at risk. If you would rather it went out in your own name from your own profile, you can connect your own through a hosted session, we never see your password, sending stays at 15 to 20 invites a day with human pacing and working hours, and you can pause everything with one click. And the study link channel spends no invites at all.
Whatever you decide, including zero. If you offer participants a thank-you amount, you pay them directly and we track who is owed. None of it passes through us and none of it is our margin.
Most campaigns produce their first completed interviews within a week and a readable verdict inside two to three weeks. The limiting factor is invite acceptance, which is why the report shows you the funnel live - and why the study link exists as a second door.
Then you just saved months. A refuted hypothesis with ten real quotes behind it is the cheapest lesson in product. You keep every conversation and every contact who said "show me when it exists".